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Sales System Development Customer Customer Tracking & |
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The 5-minute presentation The five-minute presentation has to work fast but it must still do two things: It must give the audience the right information to make a decision and it must persuade them to make the right decision. Too much information can distract and make it difficult to get your message across - so keep it simple. To get people to make the right decision you must help them understand that it's in their best interest to do so. In other words, look at it from their perspective and ask: "what's in it for them?" Build your presentation around the answer to that question. Use the structure outlined in the next section to develop an argument that will appeal to them - one they'll find difficult to ignore or resist. |
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Grab them fast Professional presenters know they have only a few seconds to grab the listeners' attention so they structure their information. Also, use a single graphic or a series of linked images to improve retention. |
The 5-minute structure Benefits and Outline |
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Preparing for the five minute presentation When professionals prepare for the five-minute presentation they limit the number of points they're going to present. They identify those that will interest the specific audience and they develop the presentation around a basic structure (as shown above). This format prepares the audience mentally. They are primed to receive, understand and accept each key point. At the end of the presentation they are reminded again of the key points and there is a call to action. For best results each key point must appeal to your listeners. It must "resonate" with them. You can make sure that will happen by using a personality profile to identify their key traits. The profile should determine if they are detail-orientated or not. If not, concentrate on the big picture and offer the detail only when asked. See the scientific research |
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