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Making the Sale: Using a Presentation
What do you need from a presentation? If you're going to meet potential clients you want it to help you make a sale. But those people have probably seen hundreds of PowerPoint presentations. If your presentation is similar why should it help?
We believe that a presentation has to do three things. First it must look impressive. That means it will give you added credibility. Secondly, it must use imagery linked to each of the key points. That way it will be remembered. Thirdly, it must be well structured. The key points must be chosen carefully and each one illustrated and explained to make a compelling case. See examples
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