The Art & Science of Presentations

Abraham Lincoln and Winston Churchill didn't realise it but when they stood up in front of an audience they had an easy time - compared to you.

A Little History
The Greeks were the first to develop the art of public speaking over 3000 years ago. And it didn’t take long for the gurus to appear.

Plato, Aristotle and Isocrates developed powerful presentation techniques that became essential learning for every Greek nobleman. But those Greeks had it easy.

The Roman Fall
When Greece fell the techniques were seized by the Romans. They used them for 600 years until the barbarians overran the Empire. But the Romans had it easy too.

Educated Elite
For centuries the techniques survived only in dusty manuscripts. Occasionally a crafty ruler would blow the dust off and harness them for his personal advantage. It wasn’t until the Gutenberg Press was invented in 1439 that the knowledge became widely available to the educated elite. And they had it really easy.

Outstanding Leaders
Since then great speeches have been detonators for action. Outstanding leaders have realized their importance and spent years learning and practicing the techniques.

From Abraham Lincoln in 1863 to Winston Churchill in 1940 to Martin Luther King in 1963. They all understood the power of the presentation when delivered to a captive audience.

Thing Have Changed
But things have changed. The audience you face at the start of the 21st century is very different to the one faced by Abraham Lincoln, Winston Churchill or Martin Luther King.

Your audience has grown up with television. It can tune in to hundreds of channels of entertainment every night. It has mobile phones, and video games and the Internet. It has the shortest attention span of any generation in history. So you've got trouble!

Your Advantage
But you also have a unique advantage. For the first time scientists have studied what happens inside the brain. They can show the difference between what people say, what they believe and what their brain is actually thinking.

Logic and Emotion
We now know that people don’t make up their minds logically. They are persuaded by emotion and use logic to justify the decision.  We also know that people need to be persuaded in different ways – so it's important to understand the audience.

Practical Knowledge
There is so much knowledge available now - but you probably don’t have time to study all the data from all the research papers – and you don’t have to.

Because we've sifted though the knowledge from the ancient world and selected techniques that work today. And we've mapped psychological and physiological studies from the 20th and 21st Century - and harnessed the most relevant and practical results

No Time
And then we went and changed the rules - because you're not going to do what the Greeks, the Romans and Churchill did. They spent weeks, even months, creating and fine-tuning their presentations - deciding precisely what would work for each section of the audience. Honing each word, each phrase, each pause for maximum effect.

But you don't have time.

Completely New
So we developed something new. Something different. Something the Ancients couldn't even imagine. We've came up with a powerful way to create outstanding presentations for today's audience. It combines Art with Science. It uses a potent mixture of ancient and modern techniques - and it cuts the time needed to create a truly inspirational presentation to the barest minimum.

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